Bad nashers? Lady Go’ Diva can help you look good on the dance floor!
What do you get if you cross Lady Godiva with Lady Gaga? Answer – NHS Coventry’s latest pop sensation.
Ladie Go’Diva is set to be an internet smash, with hundreds of fans already signed up to her Facebook page and her own Twitter feed.
The pop starlet is inspired by her historical namesake’s ‘grin and bear it’ attitude and is on a mission to improve the dental hygiene of Coventry’s student population.
Her YouTube video, filmed at Coventry University and a local dental surgery, was launched today by NHS Coventry in a bid to help students and young people in the city understand the benefits of a winning smile.
The video for Bad Nashers follows Ladie Go’ Diva in her pursuit of perfect pearly whites and is being promoted on Facebook and Twitter, as well as being emailed directly to over 10,000 students.
“This tongue in cheek approach aims to break down some of the myths around NHS dentists,” says Kerrie Woods, Senior Commissioning manager at NHS Coventry.
“Contrary to popular belief, there are plenty of NHS spaces available in the city and full-time students can access treatment for free.
“We find 18 to 24-year-olds are among the least likely to visit a dentist. At this age, your dental appointments have stopped being booked by your parents but you might not have got into the habit of making arrangements yourself.
“We’re using the growing phenomenon of social media to highlight the issues and get young people thinking and talking about their dental health in a new way.”
The video can be seen at Ladie Go’ Diva’s own website www.coventry.nhs.uk/badnashers. You can also find out more about Ladie Go’ Diva at facebook.com/LadieGoDiva and twitter.com/Ladie_GoDiva.
- Commissioning
Process by which the health needs of the local population are identified. Priorities for investment are set and appropriate services are purchased and evaluated. Primary Care Trusts do not provide all of the healthcare services needed by the local population, they buy-in or commission services from other provider organisations. Typically this includes local hospitals.