Healthy Information for professionals
Big Pledge evaluation
In 2010, NHS Coventry challenged residents of the city to make a pledge to get more active. The campaign used the latest technology – including an interactive website and mobile phone gadgets – alongside pedometers and advice and information to get city residents moving more.
This campaign was a great success and by December 2010 over 16 million steps were taken - equivalent to walking from Coventry to Chile. Please see below for evaluation reports and press releases looking back at the campaign.
Press release - Get fit pledge goes from Coventry to Chile
Big Pledge Evaluation Report